THEY keep your doors open. Or close your doors, depending on your relationship with THEM.
Nowadays, THEY are better informed, more connected, more elusive and harder to impress than they were even a week ago.
You gotta love THEM. Because no matter how impressed you are with US or the work we do for YOU, it's meaningless if it doesn't move THEM.
As obvious as this simple truth sounds, why is it so many marketing folks miss the mark?